Social Media Marketing Proposal Template: Strategy, Scope & Pricing

1. Proposal Title

[Example: "Social Media Marketing Strategy for [Client Name}"}

2. Prepared For

[Client Name / Company Name]
[Client Address]
[Email Address]
[Phone Number]

3. Prepared By

[Your Name / Company Name]
[Your Address]
[Email Address]
[Phone Number]

4. Date

[Insert Date]

5. Executive Summary

This proposal outlines a comprehensive social media marketing strategy aimed at increasing brand awareness, engagement, and conversions across key platforms. Our team will manage and optimize your presence on relevant social channels, ensuring consistent, high-quality content and measurable results.

6. Objectives

The main goals of this social media campaign are to:

• Increase brand visibility and community growth
• Drive targeted traffic to the website or landing pages
• Boost engagement and follower interaction
• Support product or service promotions
• Generate leads or sales through paid social campaigns

7. Platforms Covered

We propose managing the following social platforms:

• ☐ Facebook
• ☐ Instagram
• ☐ LinkedIn
• ☐ TikTok
• ☐ Twitter (X)
• ☐ Pinterest
• ☐ YouTube

8. Scope of Services

Our services will include:

• Content strategy and calendar creation
• Graphic design and caption writing
• Hashtag and trend research
• Posting and community management
• Social media advertising (setup + optimization)
• Monthly performance reporting

9. Timeline

Estimated campaign duration: [e.g., 3 months / 6 months]

Key phases:

10. Content Delivery

• Posts per week: [e.g., 3–5 per platform]
• Reels / Stories / Video content: [Specify frequency or packages]
• Client reviews content drafts every [X] days before scheduling

11. Investment and Payment Terms

Monthly service fee: $[Amount]

Ad budget is separate and paid directly to platforms.

Payment terms:

12. KPIs and Reporting

We will track the following key performance indicators:

• Follower growth
• Engagement rate (likes, shares, comments)
• Reach and impressions
• Click-through rate (CTR)
• Conversion goals (e.g., leads, sales, form completions)

Monthly reports will be sent with recommendations for improvement.

13. Client Responsibilities

• Provide access to social media accounts
• Share branding materials and guidelines
• Approve or provide input on content drafts in a timely manner

14. Terms and Conditions

• Proposal valid until [Expiration Date]
• Either party may cancel with [X] days' notice
• Intellectual property of content transfers to client upon full payment
• Content may be showcased in our portfolio unless otherwise agreed

15. Approval and Acceptance

To proceed with this project, please sign below.