Product Launch Plan Template: Timeline, Tasks, KPIs & Budget
Create comprehensive product launch plans with timeline, tasks, KPIs, and budget. Perfect for product managers, marketing teams, and startups.
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1. Product Overview
2. Launch Objectives
3. Launch Date and Timeline
4. Launch Team and Roles
5. Key Messages and Positioning
6. Marketing and Promotion Channels
7. Assets and Content Plan
8. Pre-Launch Checklist
9. Metrics and KPIs
10. Risks and Contingency Plans
11. Post-Launch Plan
12. Approval and Sign-Off
TemplateCommon.templatePreview
1. Product Overview
Product Name: ___________________________
Description: [Brief summary of the product, its purpose, and key features]
Target Audience: [Who the product is for — e.g., small businesses, creatives, HR teams]
2. Launch Objectives
• Achieve [X] sales within [X] weeks • Increase brand visibility in [target market/region] • Get early feedback for future iterations • Gain media or influencer attention
3. Launch Date and Timeline
Planned Launch Date: [MM/DD/YYYY]
Pre-launch (teasers, signups): [Date Range]
Beta testing / soft launch: [Date Range]
Official launch: [Date]
Post-launch follow-up: [Date Range]
4. Launch Team and Roles
• Product Manager: [Name]
• Marketing Lead: [Name]
• Developer / Tech Lead: [Name]
• Support / Community Manager: [Name]
• Design & Branding: [Name]
5. Key Messages and Positioning
• Value proposition: [e.g., "The fastest way to manage your team's time"]
• Differentiators: [e.g., "Unlike others, we offer real-time sync and full offline mode."]
• Elevator pitch: [One-sentence summary for press or public]
6. Marketing and Promotion Channels
We will promote the product through:
• [Select channels]
7. Assets and Content Plan
Assets to prepare:
• [Select assets]
8. Pre-Launch Checklist
☐ Product fully tested and approved
☐ Landing page live
☐ Email list warmed up
☐ Analytics and tracking set up
☐ Support team prepared for inquiries
☐ Content scheduled
9. Metrics and KPIs
• Number of signups / purchases • Conversion rate • Cost per acquisition (CPA) • User retention after 7/30 days • Customer feedback or ratings
10. Risks and Contingency Plans
Potential risks: • Launch day bugs → Prepare emergency dev team • Low traffic → Increase ad spend or influencer push • Negative feedback → Monitor and respond quickly
11. Post-Launch Plan
• Gather user feedback via surveys and analytics • Fix bugs / iterate based on data • Launch second marketing wave • Offer referral incentives or limited-time deals • Schedule update roadmap communication
12. Approval and Sign-Off
Product Owner / Manager Signature
Name:
Signature:
Date:
Marketing Lead Signature
Name:
Signature:
Date:
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