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Logo Design Proposal Template: Scope, Revisions, Fees & Timeline

Create professional logo design proposals with scope of services, revision policies, fee structures, and project timelines. Perfect for graphic designers, branding agencies, and logo design professionals.

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Proposal Introduction

1. Project Overview and Objectives

2. Scope of Services

2.1 Discovery: stakeholder interview(s), brand questionnaire, competitive scan, audit of existing marks

2.2 Concept Development: creative directions, mood boards, 3–5 initial logo concepts aligned to strategy

2.3 Design Refinement: iteration on selected concept(s), color exploration, typography pairing, lockups

2.4 Collateral Starter Set (optional): business card, letterhead, email signature, social avatar

2.5 Brand Guidelines: logo usage rules, clear space, color values, typography, do's and don'ts

2.6 Handover: final files packaged and delivered, basic usage training call

3. Deliverables

3.1 Logo master files: primary, reversed, monochrome, and small-space variants

3.2 Formats: SVG, EPS, PDF (vector); PNG and JPG (raster) in common sizes

3.3 Color systems: full color, grayscale, black; CMYK, RGB, and HEX values

3.4 Lockups: horizontal and stacked; icon-only mark if appropriate

3.7 Collateral (if selected): print-ready files with bleeds and margins

4. Project Schedule and Milestones

5. Fees and Billing

6. Revisions and Approvals

7. Client Responsibilities

8. Assets and Licensing

9. Intellectual Property and Usage Rights

10. Portfolio and Publicity

11. Quality, Accessibility, and Technical Standards

12. Trademark and Legal

13. Changes, Additions, and Out-of-Scope Items

14. Communication and Meetings

15. Confidentiality

16. Risk, Delays, and Force Majeure

17. Warranty and Limitations

18. Term and Termination

19. Dispute Resolution and Governing Law

20. Acceptance

By signing, the client accepts this Proposal, including scope, fees, schedule, and terms. Upon acceptance, the Proposal may be attached to the service agreement and incorporated by reference.

Preview

LOGO DESIGN PROPOSAL

This Logo Design Proposal ("Proposal") is submitted on [Date] by [Designer/Firm Name], located at [Address], email [Email], phone [Phone], to [Client Name], located at [Address], email [Email], phone [Phone], regarding the project described below.

1. Project Overview and Objectives

Project name: [Project Name]
Business/brand summary: [One paragraph]
Objectives: [e.g., launch new brand, modernize identity, improve legibility, unify sub-brands]
Success criteria: [e.g., readability at small sizes, brand recognition, alignment with positioning]

2. Scope of Services

  • 2.1 Discovery: stakeholder interview(s), brand questionnaire, competitive scan, audit of existing marks
  • 2.2 Concept Development: creative directions, mood boards, 3–5 initial logo concepts aligned to strategy
  • 2.3 Design Refinement: iteration on selected concept(s), color exploration, typography pairing, lockups
  • 2.4 Collateral Starter Set (optional): business card, letterhead, email signature, social avatar
  • 2.5 Brand Guidelines: logo usage rules, clear space, color values, typography, do's and don'ts
  • 2.6 Handover: final files packaged and delivered, basic usage training call

3. Deliverables

  • 3.1 Logo master files: primary, reversed, monochrome, and small-space variants
  • 3.2 Formats: SVG, EPS, PDF (vector); PNG and JPG (raster) in common sizes
  • 3.3 Color systems: full color, grayscale, black; CMYK, RGB, and HEX values
  • 3.4 Lockups: horizontal and stacked; icon-only mark if appropriate
  • 3.7 Collateral (if selected): print-ready files with bleeds and margins

4. Project Schedule and Milestones

Start: [Target Start Date]

Milestones:

    5. Fees and Billing

    6. Revisions and Approvals

    20. Acceptance

    By signing, the client accepts this Proposal, including scope, fees, schedule, and terms. Upon acceptance, the Proposal may be attached to the service agreement and incorporated by reference.

    Client: ____________________________ Date: ____________
    Designer: __________________________ Date: ____________

    Frequently Asked Questions

    Find answers to common questions about our templates.

    What types of proposal templates can I create?

    You can create various proposal templates for business, legal, and professional purposes. All templates are customizable and designed to help you create professional proposals quickly and easily.

    Are these proposal templates legally binding?

    Proposal templates are typically used as starting points for negotiations and discussions. They are not legally binding until all parties agree and sign a formal contract. However, proposals can serve as important documentation of initial terms and intentions.

    Can I customize the proposal templates?

    Yes, all proposal templates are fully customizable. You can fill in all required fields, modify sections, add or remove content, and adjust terms to match your specific needs. The preview updates in real-time as you make changes.

    What information do I need to complete a proposal?

    You'll typically need information about the parties involved, project or service details, pricing, timeline, terms and conditions, and any specific requirements. The form will guide you through all required fields for your specific proposal type.

    How do I use a proposal template?

    Fill out the form fields with your specific information, review the preview to ensure everything looks correct, and then generate or download your completed proposal. You can then share it with the other party for review and negotiation.

    Still have questions? We're here to help.

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