General Proposal Template: Scope, Pricing, Timeline & Deliverables

1. Proposal Title

[Insert the title of the proposal — e.g., "Digital Marketing Strategy for XYZ Company"]

2. Prepared For

[Client Name / Company Name]
[Client Address]
[Email Address]
[Phone Number]

3. Prepared By

[Your Name / Company Name]
[Your Address]
[Email Address]
[Phone Number]

4. Date

[Insert Date]

5. Executive Summary

This proposal outlines the recommended approach to [briefly describe the problem or opportunity] and provides a clear plan to achieve [desired outcome]. Our solution is tailored to your needs and designed to deliver measurable results within the defined timeline and budget.

6. Objectives

The main goals of this proposal are:

• [Objective 1]
• [Objective 2]
• [Objective 3]

7. Scope of Work

We will deliver the following services:

• [List each service or deliverable]
• [Be specific but concise]
• [You may refer to a separate appendix if the scope is extensive]

8. Timeline

Estimated project duration: [X] weeks

Proposed milestones:

• Phase 1: [Name] – [Date Range]
• Phase 2: [Name] – [Date Range]
• Final Delivery – [Date]

9. Investment / Pricing

Total project fee: $[Amount]

Payment terms:

10. Assumptions & Exclusions

This proposal assumes the following:

• [e.g., Client provides all necessary access and information]
• [e.g., Two rounds of revisions are included]

Any work beyond the defined scope will be discussed and billed separately.

11. Terms and Conditions

• This proposal is valid until [Expiration Date]
• Work begins upon signature and receipt of initial payment
• All intellectual property remains the property of [You/Client] until payment is complete
• Confidentiality is guaranteed by both parties

12. Acceptance and Signature

To proceed, please sign below and return a copy of this document.